In late summer 2026, Three launched its latest brand platform: Let Fun In. It’s a refocus on inviting customers to tap into their youthful energy and say yes to life’s opportunities.

One of the platform’s key pillars is injecting fun into mundane moments. So we came up with 3...2...Fun!, a content series where the public takes on fun challenges for a chance to win epic prizes.

To host it, we needed someone who oozed good vibes and could chat to anyone. We landed on @Stxphnotsteve, who absolutely smashed it. I really hope we get to work together again.

After many, many client meetings, the concept was signed off and we hit the road around the south of England with a production team of ten. A few days of racing between high streets and shorefronts later, we had hours of footage, and a lot of very happy (and slightly bemused) contestants.

Here are 4 of the 10 episodes. You can catch the rest of the series on Three’s TikTok.

3...2...Fun!

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