It turned out that despite Vodafone sponsoring Glastonbury 2025, Three's coverage was likely to outperform theirs at the show. The client wanted us to promote this using guerrilla stunts that created a social buzz.

Working with a small team of creatives and my CD, I came up with ideas that ranged from mild, to wild, to didn't even make it to the client deck. Check them out below.

Glasto guerilla marketing

Signal arm

←Three OOH Brand campaign

Not delivered

Three Ireland Christmas Campaign→

At a festival, one undelivered message can be the difference between finding your mates… or having a full-blown mini-crisis next to a burger van. To amplify this, we suggested a campaign that highlighted these familiar festival mishaps caused by undelivered messages. And how things could’ve turned out differently if only you were on Three’s network.

To achieve this, we'd use billboards, digital OOH, and stickers stuck on the fences around the festival perimeter.