Creators know their audience better than any brief ever could. My job? Come up with ideas worth them saying yes to – then get out of the way enough to let their voice do the talking.

I'm responsible for concepting, sourcing the right creator for the job, briefing them face-to-face, and shaping the final cut until it feels less like an ad and more like something they'd have made anyway.

Here's a few of my favourites.

Social Media Creator Content

Vodafone sponsors rugby

Vodafone sponsors festivals – 15M views, 10.3k likes

Ricky Stevens

Creative copywriter.