Partnering with creators to get our message out to a wider audience was a key focus for us at Generation. And I was responsible for crafting social-first concepts, sourcing and briefing creators, and delivering content that pleased clients while remaining native to the creators' own channels.

Check out a selection of my favourite skits below.

Social Media Creator Content

Three Ireland Christmas Campaign→

Vodafone sponsors rugby

Vodafone sponsors festivals

Ricky Stevens

Conceptual creative.